For what reason men stand?

Why do image makers make models stand in front of a plain background in all of the suit advertisements?  
With no story, no emotion, no diversity...

Do they just try to show us that how the suit perfectly suits on? Or how amazing lines and cuts it has..?

Aren't these ads supposed to show us the final benefit we could get in the society by wearing a suit. 

All the suits in ads look like the relatives of an Armani classic. 

So how can an ordinary buyer differenciate them before going to a store unless a brand would not tell a story about itself and the man represents it?

A brand opportunity: Oil wrestling

A potential brand which would associate with oil wrestling could get an opportunity 

to be a popular lifestyle menswear brand

I wonder why there is no menswear brand for youngsters in Turkey which associates with oil wrestling, a well-known but not wide spread traditional sport being played for centuries.

    It’s weird because it’s probable that any brand which would relate with oil wrestling could get a natural opportunity to have sponsorship with annual Kırkpınar Oil Wrestling Organization, which is held in Edirne, a city several hours away from İstanbul and to get press coverage.

   Some may have doubts about being perceived kind of provincal when the brand relates with this organization -mostly attended by not-that-elite local inhabitants. But this raw image has another opportunity: Provenance.

   Oil wrestling has been played for centuries and it used to be very popular. That’s because it has a strong provenance which would help to get public attention.

   Recent years this sport has been in the focus of gay people all around the world because of its playing style. Their perception was like this: Two half naked macho men covered olive oil wrestles and they even do freely put their hands into their kısmets (the short pants players ought to wear)

   So here is another opportunity a potential brand could use: Even though the brand would have a ‘straight’ looking it may attract gay people at the same time. Like Abercrombie and Fitch it may generate a new kind of fraternity feeling.

Kırkpınar Oil Wrestlings is a natural source for Bruce Weber-like images:

An Imaginary Brand: HAREM

I imagine a brand which associates with the old hedonistic lifestyle, once arguably lived behind the doors of Ottoman Harem!

Harem pants are among the hottest trends of 2010! It’s sure that we will see more and more orientalist designs for a good few years ahead because of the arab effect!

But It’s not only the design, i think what’s really exciting about Harem, as a concept, refering to the old times, is the feeling of intimacy.

I imagine an İstanbul based, prestigious, ready-to-wear brand, named HAREM which reflects the mystery and prestige of the daily life of Harem, once in Topkapi Palace!

Harem: a sacred place, dedicated only to women

In those old times, the woman of Harem, named ‘cariye’, was chosen and raised to be a member of this obscure club. Once they were accepted into the court, they stepped into a very protected, glamorous and previliged life.
It was so protected that the only man who can enter the doors of Harem was the sultan himself.
Cariyes were served the best of all, in return for serving their best to his majesty. The competition among the cariyes were harsh in order to become Sultan's favorite and give him a son.
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Because there is very little known about this confidential life of Harem, it has provoked a orgy-like lifestyle imagination in westerners' mind for centuries.

The brand i imagine is mainly built around this hedonistic perception.

‘The whetted desires’ are gonna be at the core of the brand concept!

It's all about the feeling of luxury, the old mysterious hedonism, and gaining power in a very closed society to be the sultan's favorite!

you may think the last statement is kind of chauvinist, but actually very little has changed since then and today women still have strong desire for gaining power to acquire what they want!

When you think about Ottoman lifestyle you would probably remember old-fashion costumes such as kaftans or harem pants.

Forget them.

For the brand, Harem, not the kind of garments which were used at the court is important. What are emphasized, along with the feeling, are the patterns. These old-time Ottoman patterns can be modernized and used as the reference point!

Also i would like the brand has an instore hammam and host a special 'hot night out!' (details of which left to your imagination!)