Fashionableİstanbul

İstanbul held a fashion show which has no characteristics! The Picture of the event was like this: a bunch of turkish tries to promote western fashion to westerners .

In the search of a place for itself in the 300 billion dolar global fashion industry, this year İstanbul held an international fashion show for the first time, between 23-25 October.
Some prominent european designers cosisting of Roberto Cavalli, Gianfranco Ferré, Salvatore Ferragamo, Vivienne Westwood and Missoni gathered to show thier latest, unrevealed collections – only Roberto Cavalli who had the opening show had an old collection.
Because this is its first year, fashionistanbul only hosted well-known designers with a bunch of un-known-young fashion designers.
The event is meant to insert Turkey in the list of world fashion countries and to make İstanbul the fashion world’s gateway to Middle East and Near East.
Mehmet Celebi, one of the partners of BAYKAM&RBM, the agengy which orginezed the whole event, affirms that with Fashionable Istanbul by Avea, their goal is to position Turkey with its industry and brands as one of the leading fashion capitals in the world. Celebi explained that the emerging markets such as China, Middle East, Far East and Turkey became very important for the foreign investors. Thanks to its geographical position, Turkey will be a bridge which connects Middle East and Near East with Europe and America.

Such a feeling insecurity:

So to get the global publicity, the real point was to make the organization literally ‘international’!! For this reason Baf Rafeli was the face of the event and Bruce Willis was the man! And European designers, you know.

Don’t you have a feeling something missing?
Oh, ‘turkish’!
There was nothing obviously turkish in the event. All western! Designers, models, celebrities…
Shame on me! of course there was. that traditional insecure feeling in turkish marketing which provokes the promoters to call western celebrities to get foreign publicity.
To gather all those already established celebs together may sound cool in some cases but not in a business originality is vital.

The Picture of the event was like this: a bunch of turkish tries to promote western fashion to westerners .
Why should someone associate İstanbul with Vivienne Westwood? Even if they are middle easterners.

All fashion cities around the world have a unique characteristic. If İstanbul is determined to be one of those fashion capitals, it also has to find one!

The organizers told that next year turkish designers are going to start to show their collections. But even if so, with current western inspired turkish designers, it will take some time İstanbul to find its real characteristic.